Winning Back Lapsed Donors—Not Just Hoping for the Best
While lapsed donors are inevitable, there are strategies you can use to both reacquire them and prevent attrition in the first place. In this session, we will discuss leveraging data quality and strategic communication to increase the win-back rate as well as how to identify those donors most likely to re-engage.
Organization Type (dont use)
, Faith Communities, Foundations, Healthcare Organizations, Higher Education Institutions, Individual Change Agents, K-12 Schools, Nonprofit Organizations
Advocacy, Data Enrichment Services, Direct Marketing, Fundraising, Marketing, Modeling & Prospect Research
, Database Admin/IS, Development / Advancement, , , Executive, Membership, Programs / Mission Management,