Embracing Digital Transformation for Marketing
Nonprofit professionals tend to use the terms "communication," "marketing," and "engagement" interchangeably, but in reality, these mean very different things. The long-term value of practical engagement programs dwarfs the results of communication or marketing. Let's look at what leading nonprofits are doing to meet the expectations of their supporters and create exponential growth for their programs. This aspect of digital transformation is long overdue in the nonprofit sector, and the opportunities for creative, forward-thinking organizations are endless.
Tuesday, October 6, 2020
1:45 PM - 2:15 PM (EDT)
Advocacy, Direct Marketing, Fundraising, Marketing, Peer-to-Peer Fundraising, Performance Analysis and Benchmarking
Board, , , , , IT