Margaret Williams, has served in Prospect Research leadership roles in both Higher Education and Healthcare for 27 years. Currently, she serves as the Prospect Research and Strategy Officer at Avera Foundation. At Avera, Margaret creates campaign strategies, manages and analyzes the prospect pipeline and moves management, and sets best practices for prospect data integrity. Margaret is an active member of APRA and frequent presenter having presented at APRA International, AFP-SD Chapter, and BBCON. Lastly, Margaret was the 2015 APRA Professional of the Year awardee.