Full Name
Michael Johnston
Job Title
HJC Newmedia
Speaker Bio
Mike has been a fundraiser for 30 years, and has worked with 100’s of social impact and charitable organizations in Canada, the U.S., Europe, Latin America, and Asia Pacific. Mike is an expert in fundraising innovation and integrated fundraising – especially in the use of digital technologies and their effective integration with traditional and new fundraising methods.
He had a hand in creating some of the first digital fundraising tools and campaigns in the late 1990’s.
He is the author of two books: The Fund Raiser's Guide to the Internet and The Nonprofit Guide to the Internet and the editor of two books: Internet Strategies: Best Practices for Marketing, and Direct Response Fund Raising: Mastering New Trends for Results. Mike is also a contributor to numerous books and magazines.
Mike was a founding Board Member of the Washington-based e-Philanthropy Foundation, and was its first chair of its Education Committee. In addition, Michael was the founding Foundation Chair for the first global charity online lottery, www.globelot.com.
He has helped to found, and Chair, the industry leading Integrated Marketing Advisory Board, www.imabgroup.net – a collection of leading fundraising agencies and other related industry associations.
He is a current board member of the global fundraising capacity building nonprofit, The Resource Alliance and was the first Chair for the Resource Alliance’s Fundraising Online web conference.
Michael Johnston