Social media is a vibrant part of the most successful marketing programs, but unfortunately, many schools aren’t properly leveraging this important communication tool. Gone are the days of the “scrapbook” approach to using social media when we simply posted pictures and info online and walked away. It’s time to develop a new strategy that focuses on content choices, advertising dollars, and overall management. Discover tips to elevate your social media game and help you reach your target audience more often with better engagement rates.