In the face of shifting demographics—and with an explosion of educational options available to families—independent school admissions offices must begin to build an experience that is catered to the new independent school consumer. The Enrollment Management Association's newest State of the Industry report examines data collected over the past five years and uncovers some gaps in the unyielding effort to meet enrollment goals. This, coupled with applicant family research, will allow us to explore today's most critical issues being faced by enrollment management professionals. The solution to some of these challenges? A common application with more customization, flexibility, and integration possibilities than you have ever seen before.