The Blackbaud Higher Education Leadership Team invites you to join us in Nashville, TN, for our Higher Education Executive Summit on Monday, October 14. This exclusive event held at the Gaylord Opryland will provide you the opportunity to network with industry leaders and Blackbaud executives, foster collaboration, and mingle with your peers. The Higher Education Executive Summit will take the place of the previously-held Blackbaud Higher Education Forum and the Reeher Vista Executive Conference, providing you with access to an expansive range of thought leadership content including the latest industry trends, benchmark analysis and best practices. 
 
Your Higher Education Executive Summit registration will also provide you with access to Day 1 of bbcon on October 15 featuring main stage sessions, a Higher Education focused super session with industry peers and experts, and executive level breakout sessions. You will also be able to join us for the biggest party of the year at our Celebration Event that evening! You can view the full bbcon agenda here.
 

INSPIRING CONTENT TAILORED FOR YOU

During the Higher Education Executive Summit, you'll have a chance to hear from leading industry experts and your peers about a diverse range of topics including:  

  • Major & Annual Giving Trends 

  • Advancement Services & Technology Trends 

  • Prospect Management 

  • Talent Management 

  • Giving Days 

  • Mid-level Giving 

  • Alumni Engagement 

  • And More! 

SPEAKERS

Hudson Akin- Lipscomb University
HUDSON AKIN
Lipscomb University
          ERIC BOWMAN
      Texas A&M Foundation
Mark Brouwer - Butler University
MARK BROUWER
Butler University
Peter Caborn
PETER CABORN
Wayne State University
Bernadine Douglas
BERNADINE DOUGLAS
Berea College
Dwight Dozier
DWIGHT DOZIER
Georgia Tech Foundation
Dr. Pam Homan - Augustana University
DR. PAM HOMAN
Augustana University
DAVID JONES
University of Georgia
DREW MARTIN
The University of Western Ontario
Michael Reza - George Fox University
MICHAEL REZA
George Fox University
Maggie Utsch - College of St. Benedict
MAGGIE UTSCH
College of St. Benedict
 
LISA VACCARELLI
Temple University
FRED WEISS
Council for Advancement & Support Education (CASE)
JAMES WILEY
Eduventure
Tim Hill
TIM HILL
Blackbaud
Andy Reeher
ANDY REEHER
Blackbaud
JOY POHLAND JANSSEN
Blackbaud
STACY ROONEY
Blackbaud
Bill Walsh
BILL WALSH
Blackbaud

AGENDA

This is preliminary agenda for the Higher Education Executive Summit and is subject to change. The bbcon conference agenda at a glance is available here.
TIME
SESSION TITLE
9:00—9:30 a.m.
Welcome and Opening Remarks
9:30—11:00 a.m.
Higher Education Kickoff and Fundraising Year in Review
Tim Hill, President and GM, Blackbaud Higher Education Solutions
Andy Reeher, Vice President, Data and Analytics, Blackbaud
In a time of continued change in the higher education advancement landscape, we will discuss new trends from 2019 and review how Blackbaud customers and the industry are responding to this environment and developing new strategies for success. 
11:15 a.m. —12:00 p.m.
Direct Marketing Trends in Annual Giving
Stacy Rooney, Business Consultant, Principal, Blackbaud
The direct marketing arm of Annual Giving is dynamic and ever changing.  In this session, we will discuss emerging trends for effective use of channels and how differing audiences respond.  Attendees will leave this session understanding the best strategies to use for maximum effectiveness of their direct marketing efforts.
 
Talent Management Insights: Performance Trends
Eric Bowman, Talent Manager, Texas A&M Foundation
Rebecca Leddick, Account Executive, Principal, Blackbaud
Blackbaud is using analytics to help fundraising leaders develop and invest in high performing gift  officers. In this session, we’ll examine the importance of identifying coachable moments early on in an officer’s tenure and look at how to measure productivity instead of just activity.
 
CASE's Voluntary Support of Education (VSE) Survey, 2018
Fred Weiss, Chief Research and Data Officer, Council for Advancement and Support of Education (CASE)
The Voluntary Support of Education ("VSE") survey, conducted for more than 60 years, is the most comprehensive view into philanthropic support of higher education in the US.  This session will provide high-level insights into the results from this year’s Survey, the trends it indicates, and insights into CASE’s future plans
12:00—1:00 p.m.
Networking Lunch
1:00—2:00 p.m.
The UnCampaign: Some Scary Data and How We Respond
Andy Reeher, Vice President, Data and Analytics, Blackbaud
The Traditional Capital Campaign model has given organizations a great deal as it expanded across the market over the past two decades. In recent years, we have been monitoring some of its excesses and uncovering the seeds of a new campaign model. Learn more about the opportunities to rethinking more than the gift pyramid. We’d like to talk about a new model for the Advancement Organization.
2:00—2:10 p.m.
Afternoon Break
2:10—3:00 p.m.
Change Management: Getting Team Members to Embrace It
Peter Caborn, Associate Vice President, Alumni Affairs & Advancement, Wayne State University
Michael Reza, Vice President for Advancement, Chief Advancement Officer, George Fox University
Lisa Vaccarelli, Associate Vice President of Alumni Relations and Annual Giving, Temple University
Diane Rafferty Jordan, Director, Business Consulting Services, Blackbaud
Change is inevitable and necessary to offset headwinds affecting higher education philanthropy. Many change management frameworks are available to help institutions on their journey. Hear about one approach and learn how leaders are engaging their teams for successful outcomes.
 
Cracking the Code: Engaging Young Alumni
Stacy Rooney, Business Consultant, Principal, Blackbaud
All Higher Education fundraisers want to capture the attention and future philanthropic potential of young alumni. While young alumni remain an elusive bunch, the importance of this demographic is key to the long-term vision of institutions. In this session, we will break down the young alumni experience and help you develop a strategic approach to relationship-building with this important group.
3:00—3:10 p.m.
Afternoon Break
3:10—4:00 p.m.
Essential Components for True Transformation
James Wiley, Principal Analyst, Eduventures
Many institutions say that they want to become transformative in the ways they deliver quality to their stakeholders. These institutions, however, are mired in the daily demands of such areas as student admissions, enrollment, and teaching and learning. Because of these demands, the path to transformation may seem vague. In this session, we will explore the key capabilities, principles, and goals should put in place to embark on the path to transformation.
 
Engagement OKRs: Measuring and Improving Engagement
Sam Venable, Team Lead, Business Analyst, Blackbaud
In many ways, Alumni Relations has faced the biggest challenges in measuring the impact of their work in building measurable results. We see the function as a key engine for building strategic relationships. We will talk about the areas of opportunity we see in our analysis of alumni behavior over their lifespans, and discuss the Objectives, and Key Results that organizations should consider when organizing, staffing and funding a Life-time Value Function.
 
Using a Scorecard + Metrics to Drive Performance
Joy Pohland Janssen, Business Consultant, Principal, Blackbaud
How can past results and trends help inform your strategy to reach your current and future goals? In this session, we will dive into the Fundraiser Performance Management scorecard and accompanying metrics to review what has happened across the FPM community in FY19 to help inform strategy and considerations for a successful FY2020 and beyond! Come to this session if you are eager to learn how to interpret and utilize the research to directly drive toward increased performance.
 
4:00-4:10 p.m.
Afternoon Break
4:10—5:00 p.m.
How Consumer Empowerment is Changing the Fundraising Landscape
Brad Little, President & General Manager- Payments, Blackbaud
The emergence of the individual as a recipient, giving channels like GoFundMe, JustGiving, Facebook, and others, and how capable and empowered supporters have become is dramatically reshaping the fundraising landscape. This session will explain what and why this is happening and how you can align your goals to succeed in this shifting environment going forward.
 
Cloud Transformation: From Readiness to Adoption
Dwight Dozier, Chief Information Officer, Georgia Tech Foundation
Drew Martin, Director of Technology Services, The University of Western Ontario
Bill Walsh, Solution Architect and Technology Evangelist, Blackbaud
Join us for a review of best-practices and real customer experiences to help your institution's cloud adoption journey. Join Dwight Dozier and Drew Martin with moderator Bill Walsh for an open discussion of how to achieve institutional buy-in, overcome challenges, and manage a successful CRM migration to the cloud
5:30—7:00 p.m.
Networking Reception
TIME
SESSION TITLE
9:00—9:30 a.m.
Welcome and Opening Remarks
9:30—11:00 a.m.
Higher Education Kickoff and Fundraising Year in Review
Tim Hill, President and GM, Blackbaud Higher Education Solutions
Andy Reeher, Vice President, Data and Analytics, Blackbaud
In a time of continued change in the higher education advancement landscape, we will discuss new trends from 2019 and review how Blackbaud customers and the industry are responding to this environment and developing new strategies for success. 
11:15 a.m. —12:00 p.m.
Direct Marketing Trends in Annual Giving
Stacy Rooney, Business Consultant, Principal, Blackbaud
The direct marketing arm of Annual Giving is dynamic and ever changing.  In this session, we will discuss emerging trends for effective use of channels and how differing audiences respond.  Attendees will leave this session understanding the best strategies to use for maximum effectiveness of their direct marketing efforts.
 
Talent Management Insights: Performance Trends
Eric Bowman, Talent Manager, Texas A&M Foundation
Rebecca Leddick, Account Executive, Principal, Blackbaud
Blackbaud is using analytics to help fundraising leaders develop and invest in high performing gift  officers. In this session, we’ll examine the importance of identifying coachable moments early on in an officer’s tenure and look at how to measure productivity instead of just activity.
 
CASE's Voluntary Support of Education (VSE) Survey, 2018
Fred Weiss, Chief Research and Data Officer, Council for Advancement and Support of Education (CASE)
The Voluntary Support of Education ("VSE") survey, conducted for more than 60 years, is the most comprehensive view into philanthropic support of higher education in the US.  This session will provide high-level insights into the results from this year’s Survey, the trends it indicates, and insights into CASE’s future plans
12:00—1:00 p.m.
Networking Lunch
1:00—2:00 p.m.
The UnCampaign: Some Scary Data and How We Respond
Andy Reeher, Vice President, Data and Analytics, Blackbaud
The Traditional Capital Campaign model has given organizations a great deal as it expanded across the market over the past two decades. In recent years, we have been monitoring some of its excesses and uncovering the seeds of a new campaign model. Learn more about the opportunities to rethinking more than the gift pyramid. We’d like to talk about a new model for the Advancement Organization.
2:00—2:10 p.m.
Afternoon Break
2:10—3:00 p.m.
Change Management: Getting Team Members to Embrace It
Peter Caborn, Associate Vice President, Alumni Affairs & Advancement, Wayne State University
Michael Reza, Vice President for Advancement, Chief Advancement Officer, George Fox University
Lisa Vaccarelli, Associate Vice President of Alumni Relations and Annual Giving, Temple University
Diane Rafferty Jordan, Director, Business Consulting Services, Blackbaud
Change is inevitable and necessary to offset headwinds affecting higher education philanthropy. Many change management frameworks are available to help institutions on their journey. Hear about one approach and learn how leaders are engaging their teams for successful outcomes.
 
Cracking the Code: Engaging Young Alumni
Stacy Rooney, Business Consultant, Principal, Blackbaud
All Higher Education fundraisers want to capture the attention and future philanthropic potential of young alumni. While young alumni remain an elusive bunch, the importance of this demographic is key to the long-term vision of institutions. In this session, we will break down the young alumni experience and help you develop a strategic approach to relationship-building with this important group.
3:00—3:10 p.m.
Afternoon Break
3:10—4:00 p.m.
Essential Components for True Transformation
James Wiley, Principal Analyst, Eduventures
Many institutions say that they want to become transformative in the ways they deliver quality to their stakeholders. These institutions, however, are mired in the daily demands of such areas as student admissions, enrollment, and teaching and learning. Because of these demands, the path to transformation may seem vague. In this session, we will explore the key capabilities, principles, and goals should put in place to embark on the path to transformation.
 
Engagement OKRs: Measuring and Improving Engagement
Sam Venable, Team Lead, Business Analyst, Blackbaud
In many ways, Alumni Relations has faced the biggest challenges in measuring the impact of their work in building measurable results. We see the function as a key engine for building strategic relationships. We will talk about the areas of opportunity we see in our analysis of alumni behavior over their lifespans, and discuss the Objectives, and Key Results that organizations should consider when organizing, staffing and funding a Life-time Value Function.
 
Using a Scorecard + Metrics to Drive Performance
Joy Pohland Janssen, Business Consultant, Principal, Blackbaud
How can past results and trends help inform your strategy to reach your current and future goals? In this session, we will dive into the Fundraiser Performance Management scorecard and accompanying metrics to review what has happened across the FPM community in FY19 to help inform strategy and considerations for a successful FY2020 and beyond! Come to this session if you are eager to learn how to interpret and utilize the research to directly drive toward increased performance.
 
4:00-4:10 p.m.
Afternoon Break
4:10—5:00 p.m.
How Consumer Empowerment is Changing the Fundraising Landscape
Brad Little, President & General Manager- Payments, Blackbaud
The emergence of the individual as a recipient, giving channels like GoFundMe, JustGiving, Facebook, and others, and how capable and empowered supporters have become is dramatically reshaping the fundraising landscape. This session will explain what and why this is happening and how you can align your goals to succeed in this shifting environment going forward.
 
Cloud Transformation: From Readiness to Adoption
Dwight Dozier, Chief Information Officer, Georgia Tech Foundation
Drew Martin, Director of Technology Services, The University of Western Ontario
Bill Walsh, Solution Architect and Technology Evangelist, Blackbaud
Join us for a review of best-practices and real customer experiences to help your institution's cloud adoption journey. Join Dwight Dozier and Drew Martin with moderator Bill Walsh for an open discussion of how to achieve institutional buy-in, overcome challenges, and manage a successful CRM migration to the cloud
5:30—7:00 p.m.
Networking Reception
Executive Summit attendees will receive a complimentary pass to attend Day 1 of bbcon 2019 which includes opening remarks and keynote session, industry super session, breakout sessions, and our evening celebration event.  For those looking for full conference experience, we also have special pricing available for you to attend our entire conference.
Pass Type
Costs
Register
Higher Education Executive Summit Pass (includes a complimentary pass to Day 1 of bbcon 2019)
$595.00
Higher Education Executive Summit Pass + full conference pass to bbcon 2019 (all days)
$950.00

ACCOMMODATIONS

A block of rooms is reserved at the Gaylord Opryland Resort & Convention Center, 2800 Opryland Dr, Nashville, TN 37214 with rates starting at $245 per night.
 
 
Contact the bbcon 2019 Hotel Reservation Office with questions:

bbconhotels@expovision.com
Toll free:  800-860-5398
Phone:  703-770-3916
Fax:  703-205-0235

 

Alert: Hotel Scams on The Rise

Please be aware of potential scam artists posing as hotel resellers or wholesalers. Reservations made by these unaffiliated organizations may falsely appear to be sanctioned by Blackbaud and purport to have artificially lower rates. In reality, these organizations have no relationship with the hotels and no rooms to sell. Expovision is the Official Hotel Reservation Provider for bbcon. Blackbaud can only guarantee the authenticity of hotel reservations booked through Expovision.

 

Hotel Cancellation Policy

All reservation names, date changes, and cancellations must be received by the bbcon 2019 Hotel Reservation Office by September 13, 2019. Deposits are refundable if canceled prior to September 13, 2019 and hotel availability may be limited after this date. Cancellations should be completed online or submitted via email or fax to the Hotel Reservation Office.