Getting It Done While Keeping It Real
Nonprofit missions are at the core of donor motivation. Yet sometimes marketing gimmicks that focus on artificial deadlines or alarmist messaging can create donor fatigue and the Chicken Little syndrome. Hear from nonprofit marketing experts on how to authentically motivate donors for the long haul.
Intermediate: 1-3 years of experience with the topic/product: comfortable with basic functions; looking to dive deeper
Individual Change Agents, Nonprofit Organizations
Development/Advancement Staff, Director of Development/Advancement, Director of Marketing, Grassroots & Advocacy, Program Management/Service Delivery
Fundraising & Relationship Management, Marketing & Engagement