Supporters In Sight: Introduction to Personas
This session, based on a report from the Blackbaud Institute, will explore the importance of personas and the basic building blocks of attributes and indicators of donor inclination to give.
Intermediate: 1-3 years of experience with the topic/product: comfortable with basic functions; looking to dive deeper
Arts & Cultural Organizations, Education Institutions, Faith Communities, Healthcare, Higher Education, Nonprofit Organizations
Consultant, Development/Advancement Staff, Director of Development/Advancement, Director of Marketing, Marketing Staff
Analytics, Fundraising & Relationship Management, Marketing & Engagement, Sector Leadership & Trends