Marketing from the IT Perspective: You Have the Data—Start Using It!
The data in your CRM system likely contains more than names and addresses, so why not start using it? Using all the data you have can lead to better segmentation and an increased donor experience. Join this session to learn how you can use the data you already have to reach donors and improve their experience.
Intermediate: 1-3 years of experience with the topic/product: comfortable with basic functions; looking to dive deeper
Companies, Nonprofit Organizations
Database Admin/IS Professional, Development/Advancement Staff, Director of Development/Advancement, Director of Marketing, Executive Director, Marketing Staff
Analytics, Marketing & Engagement