How Are Multichannel Donors Different but Really the Same?
As the channel landscape continues to evolve, understanding how donors who support your organization through mail, email, digital ads, or your website differ will be critically important. In this session, we'll explore the differences in key fundraising metrics across a spectrum of fundraising channels.
Intermediate: 1-3 years of experience with the topic/product: comfortable with basic functions; looking to dive deeper
Arts & Cultural Organizations, Faith Communities, Foundations, Healthcare, Higher Education, K-12 Schools, Nonprofit Organizations
Database Admin/IS Professional, Development/Advancement Staff, Director of Development/Advancement