How Are Multichannel Donors Different but Really the Same?
Date & Time
Tuesday, October 15, 2019, 2:45 PM - 3:30 PM
2:45 PM - 3:30 PM
Ryman Studio MNO
As the channel landscape continues to evolve, understanding how donors who support your organization through mail, email, digital ads, or your website differ will be critically important. In this session, we'll explore the differences in key fundraising metrics across a spectrum of fundraising channels.
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