Fundraising is part art and part science. In this session, join a fundraising scientist to learn about the research-backed practices that can optimize your programs. Tim Kachuriak, chief innovation and optimization officer at NextAfter, will share top results from the over 1,400 experiments and 240 million donor interactions studied in the experiments in NextAfter's online Digital Fundraising Research Library. You'll learn the practices you should enact in your program and the mindset you can adopt to make the most of experimentation in your work.