The Donors of Tomorrow: Effective Ways to Engage Young Donors
Date & Time
Wednesday, October 16, 2019, 4:30 PM - 5:15 PM
4:30 PM - 5:15 PM
Presidential Ballroom D
Young people are our future (donors), but many nonprofits are simply overlooking them. While most resources are allocated to big-dollar donors, you should also have a plan to engage Millennials and Gen Z in your mission to ensure the long-term sustainability of your nonprofit.
We’ll discuss the perils of ignoring younger audiences when it comes to donor cultivation as well as ways to turn these generations into your future donors. We’ll also walk through inspiring real-world examples of how organizations are using dynamic campaigns to reach young audiences and to generate mission-fueling revenue, and how you can incorporate these tactics into your nonprofit.
Intermediate: 1-3 years of experience with the topic/product: comfortable with basic functions; looking to dive deeper
Arts & Cultural Organizations, Higher Education, Nonprofit Organizations
Development/Advancement Staff, Director of Development/Advancement, Director of Marketing, Marketing Staff, Web Development
Fundraising & Relationship Management, Marketing & Engagement