What Donors Really Want: How to Align Marketing and Development and Cultivate the Right Donors with the Right Message
Every nonprofit wants to inspire supporters by engaging them in a way that’s personal and relevant. Unfortunately, that aspiration becomes difficult when there is too much to do with too little time. Do you struggle to understand your different audiences to identify your most valuable donor segments? Do you have a hunch the messages you’re sending aren’t resonating with donors? Does it seem like all your departments are working in silos and potentially confusing donors by sending inconsistent messages?
In this session, Pursuant's Matthew Mielcarek will explore the innovative ways nonprofits foundations are leveraging data to solve these challenges. Matthew will share how the foundation are beginning to use CRM data & market research to unlock donor motivation and apply those insights to create more meaningful experiences for donors.
Whether you’re looking to eliminate the guesswork around donor segmentation, align your marketing and development teams around the right audiences and messages, or develop a strategy that establishes your organization as the charity of choice for your most valuable donors, you won’t want to miss this session.
Intermediate: 1-3 years of experience with the topic/product: comfortable with basic functions; looking to dive deeper
Foundations, Healthcare, Nonprofit Organizations
Director of Marketing
Marketing & Engagement