Right Message, Right Person, Right Channel: Direct Marketing Analytics at the National Park Foundation
Date & Time
Wednesday, October 16, 2019, 11:15 AM - 12:15 PM
11:15 AM - 12:15 PM
Governor's Ballroom C
Constant experimentation is how the National Park Foundation drives engagement through its extensive direct marketing programs. Join this session to hear from John Wilburn, director of direct response at the National Park Foundation, about how he's using advanced analytics to drive strategy and deliver results.
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