Right Message, Right Person, Right Channel: Direct Marketing Analytics at the National Park Foundation
Constant experimentation is how the National Park Foundation drives engagement through its extensive direct marketing programs. Join this session to hear from John Wilburn, director of direct response at the National Park Foundation, about how he's using advanced analytics to drive strategy and deliver results.
Intermediate: 1-3 years of experience with the topic/product: comfortable with basic functions; looking to dive deeper
Arts & Cultural Organizations, Education Institutions, Faith Communities, Foundations, Healthcare, Higher Education, K-12 Schools, Nonprofit Organizations
Development/Advancement Staff, Director of Development/Advancement, Executive Director