Name
Right Message, Right Person, Right Channel: Direct Marketing Analytics at the National Park Foundation
Date & Time
Wednesday, October 16, 2019, 11:15 AM - 12:15 PM
Time
11:15 AM - 12:15 PM
Location Name
Governor's Ballroom C
Speakers
Description
Constant experimentation is how the National Park Foundation drives engagement through its extensive direct marketing programs. Join this session to hear from John Wilburn, director of direct response at the National Park Foundation, about how he's using advanced analytics to drive strategy and deliver results.
Intermediate
Job Role/Function
, , Executive