Email Welcome Series Engagement: Using Blackbaud Luminate Online to Drive Action and Evaluate Results
Date & Time
Tuesday, October 15, 2019, 2:45 PM - 3:30 PM
2:45 PM - 3:30 PM
Tennessee Ballroom B
After revising their Blackbaud Luminate Online Welcome Series with the goal of increasing engagement and gathering interest information from constituents, Catholic Charities Archdiocese of New Orleans evaluated the results. Did their changes in content and use of functionality increase open rates and engagement? Yes, and they will show you how.