Email Welcome Series Engagement: Using Blackbaud Luminate Online to Drive Action and Evaluate Results
After revising their Blackbaud Luminate Online Welcome Series with the goal of increasing engagement and gathering interest information from constituents, Catholic Charities Archdiocese of New Orleans evaluated the results. Did their changes in content and use of functionality increase open rates and engagement? Yes, and they will show you how.
Intermediate: 1-3 years of experience with the topic/product: comfortable with basic functions; looking to dive deeper
Database Admin/IS Professional, Marketing Staff
Analytics, Marketing & Engagement