Is Digital Becoming the New Silo?
Even with the best integration efforts, digital is becoming a new silo. Digital teams are often cut off from channels such as direct mail and telemarketing, but if these teams work together, they can generate significant results. Think campaign-first rather than channel-first, and integrate digital in the right marketing mix!
Intermediate: 1-3 years of experience with the topic/product: comfortable with basic functions; looking to dive deeper
Arts & Cultural Organizations, Education Institutions, Faith Communities, Healthcare, Higher Education, Nonprofit Organizations
Consultant, Development/Advancement Staff, Director of Development/Advancement, Director of Marketing, Executive Director, Marketing Staff
Analytics, Fundraising & Relationship Management, Marketing & Engagement, Organizational & Program Management