Name
Is Digital Becoming the New Silo?
Date & Time
Tuesday, October 15, 2019, 1:30 PM - 2:30 PM
Time
1:30 PM - 2:30 PM
Location Name
Tennessee Ballroom D&E
Speakers
Description
Even with the best integration efforts, digital is becoming a new silo. Digital teams are often cut off from channels such as direct mail and telemarketing, but if these teams work together, they can generate significant results. Think campaign-first rather than channel-first, and integrate digital in the right marketing mix!
Intermediate
Job Role/Function
, , , , Executive,