Facebook Birthday Fundraisers: How They Affect Your Digital Strategy and How to React
Date & Time
Wednesday, October 16, 2019, 11:15 AM - 12:15 PM
11:15 AM - 12:15 PM
Tennessee Ballroom B
During this session, we’re going to analyze how Facebook fundraising revenue is affecting top organizations. We’ll discuss whether this new revenue stream is cannibalizing other program revenue. And we’ll share how nonprofits can leverage Facebook fundraising as part of an overall digital strategy to acquire and retain digital donors.
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