Facebook Birthday Fundraisers: How They Affect Your Digital Strategy and How to React
During this session, we’re going to analyze how Facebook fundraising revenue is affecting top organizations. We’ll discuss whether this new revenue stream is cannibalizing other program revenue. And we’ll share how nonprofits can leverage Facebook fundraising as part of an overall digital strategy to acquire and retain digital donors.
Intermediate: 1-3 years of experience with the topic/product: comfortable with basic functions; looking to dive deeper
Executive Leadership, Nonprofit Organizations
Development/Advancement Staff, Director of Development/Advancement, Director of Marketing, Marketing Staff
Fundraising & Relationship Management, Marketing & Engagement, Peer-to-Peer Fundraising, Technology Innovation