Case Study: Launching a Successful and Engaging Pilot Virtual Peer-to-Peer Event
Follow the journey of the Heart Foundation of Australia as it took the “My Marathon” concept from the UK and launched it into a new marketplace, raising over $850,000 in the first two years.
This session will focus on the organization's strategy, execution, and partnerships that helped launch a pilot virtual peer-to-peer event. We'll cover the lessons learned in year one and the resulting changes that delivered growth in participation and overall funds raised in year two.
Intermediate: 1-3 years of experience with the topic/product: comfortable with basic functions; looking to dive deeper
Foundations, Higher Education, Nonprofit Organizations
Consultant, Corporate Sponsorship, Development/Advancement Staff, Director of Development/Advancement, Director of Marketing, Corporate Citizenship/CSR, Executive Director, Grassroots & Advocacy, Marketing Staff, Web Development
Fundraising & Relationship Management, Marketing & Engagement, Peer-to-Peer Fundraising, Technology Innovation