Case Study: Launching a Successful and Engaging Pilot Virtual Peer-to-Peer Event
Date & Time
Tuesday, October 15, 2019, 1:30 PM - 2:30 PM
1:30 PM - 2:30 PM
Location Name
Jackson A
Follow the journey of the Heart Foundation of Australia as it took the “My Marathon” concept from the UK and launched it into a new marketplace, raising over $850,000 in the first two years.

This session will focus on the organization's strategy, execution, and partnerships that helped launch a pilot virtual peer-to-peer event. We'll cover the lessons learned in year one and the resulting changes that delivered growth in participation and overall funds raised in year two.
Job Role/Function
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