How to Engage Twitch Content Creators in Your Livestreaming Campaign
Since 2011, creators on Twitch.tv have raised more than $110,000,000 for nonprofit causes. Gamers have led the way: 58% of gamers have donated while playing or buying video games in the past 12 months, and 67% said they would join other gamers to fundraise. But gaming is just the tip of the iceberg. Streaming everything from CrossFit to knitting to cooking, Twitch creators today attract more than 140 million unique viewers per month (on par with MSNBC, CNN, Fox News, and ESPN). Learning how to engage this new creator-class can be incredibly powerful. Join Aly Sweetman, charity program lead at Twitch and Roz Lemieux, director of Blackbaud Labs for a fast-paced training on how to make it fun and easy for them to engage with your campaign.
This training is best suited for those who either have never run a livestream fundraising (or engagement) campaign or are still in the early stages of formulating a strategy.
Intermediate: 1-3 years of experience with the topic/product: comfortable with basic functions; looking to dive deeper
Arts & Cultural Organizations, Companies, Education Institutions, Executive Leadership, Faith Communities, Foundations, Healthcare, Higher Education, Individual Change Agents, K-12 Schools, Nonprofit Organizations
Board Member, CEO/President, Community Foundation, Consultant, Corporate Sponsorship, Development/Advancement Staff, Director of Development/Advancement, Director of Marketing, Corporate Citizenship/CSR, Executive Director, IT, Grassroots & Advocacy, Governmental Affairs, Marketing Staff, Principal/Headmaster, Volunteer/Volunteer Management, Web Development
Fundraising & Relationship Management, Marketing & Engagement, Peer-to-Peer Fundraising, Sector Leadership & Trends, Technology Innovation