Pat on Patronage: Best Practices to Cultivate, Capture and Consume Stewardship Data
Led by fundraising and nonprofit technology expert, Patrick Deming, Pat on Patronage will take you through the lifecycle of patronage - from the basics to the most effective stewardship data collection processes, to the top tips and tools to most effectively leverage your stewardship data to both engage and retain your donors.
Takeaways: There are two key outcomes for attendees of this session, one is focused on strategy, the other on tactical efforts:
Strategic: learn the importance of ongoing Stewardship as a way of retaining and re-engaging donors
Tactical: learn the basics of Stewardship and how to best leverage your organization’s Stewardship data
Basic: 0-1 years of experience with the topic/product; looking for a basic introduction
Database Admin/IS Professional, Director of Marketing, Marketing Staff
Fundraising & Relationship Management, Social Responsibility