Building Ad Campaigns that Move the Needle: A Discussion with the Ad Council
Date & Time
Thursday, October 17, 2019, 11:30 AM - 12:00 PM
11:30 AM - 12:00 PM
Ryman Ballroom F
Public Service Announcements and ad campaigns can be a great way to bring awareness and get people to take action on an issue. But with so many ads out there and the proliferation of channels available to organizations, how can you make sure you are creating a campaign that will have the desired impact? Join Anthony Signorelli, senior vice president of corporate partnerships at the Ad Council, for this live recording of the sgENGAGE Podcast, in which he will share expertise and lessons from the Ad Council’s seven decades of work creating public service ad campaigns that have created a measurable difference on society.