As the Assistant Director of Web and Operations for the Roswell Park Alliance Foundation, Karen is responsible for the foundation’s multiple event websites, implementation of the various online fundraising initiatives to achieve the Foundation’s revenue goals, and the processes needed to provide detailed, accurate, and timely gift processing. Prior to her 11 years at Roswell Park, Karen spent almost 10 years in the advertising field. In her last position she managed the creation of websites and digital event interactions for the agency’s sports, cable, and consumer brand clients, including the planning and development of the award-winning NHL Beard-a-thon website and fundraising initiative. At Roswell Park she is the lead for Luminate Online and Team Raiser and manages their Blackbaud relationship to ensure all current and future Blackbaud products in place are working for Roswell’s needs. In addition, she works to identify additional digital application and technology vendors that can enhance Roswell’s offerings to their constituents. Karen has been a speaker at prior BBCON and P2P Forums, as well as on various webinars with Cathexis Partners, Nuclavis and Blackbaud.