Founder and President
Michael (Mike) Johnston has been a fundraiser for 30 years, helped raise over $3 billion, and has worked with hundreds of social impact and charitable organizations in Canada, the United States, Europe, Latin America, and Asia Pacific. Mike is an expert in fundraising innovation, change management, and integrated fundraising, especially in the use of digital technologies and their effective integration with traditional and new fundraising methods.
He had a hand in creating some of the first global digital fundraising tools and campaigns in the mid to late 1990s. He is the author of two books: "The Fund Raiser's Guide to the Internet" and "The Nonprofit Guide to the Internet." He is also the editor of two books: "Internet Strategies: Best Practices for Marketing" and "Direct Response Fund Raising: Mastering New Trends for Results." Mike is also a contributor to numerous books and magazines.