Fatih Koca is Director of Analytics Strategy at Mixpanel. He is responsible for advising Mixpanel customers in developing their analytics strategy and improving data-informed decision making. Additionally, he is an Adjunct Faculty at Master of Business Analytics Program in Golden Gate University.

Prior to this role, he led the Global Marketing Analytics team at eBay Classifieds Group, where he provided analytics support to 15 market-leading classifieds sites across the globe. His 10+ years of data-related experience spans industries (SaaS, E-commerce, Finance and Aerospace) and analytics domains (Product, Marketing, Customer Experience, Finance and Trade).