Sr. Manager Vertical Marketing
Alison Madrigal is the senior manager of vertical marketing for Higher Education Solutions. In her 13 years at Blackbaud, she has led marketing efforts and managed teams across the enterprise portfolio, engineered enterprise solutions for customers, and worked with International and North American customers to successfully implement Blackbaud solutions. Prior to joining Blackbaud, she served as the director of information systems for the Detroit Symphony Orchestra, overseeing technology initiatives to support fundraising, ticketing, and marketing operations. Alison lives in Chicago, IL with her husband and three-year-old son.