Deb Ashmore joined Blackbaud in 2014 and has an extensive background in fundraising and philanthropy having worked in the field since 1995. In her current role, Deb uses Target Analytics reports and interactive products to help clients across a variety of non-profit sectors understand their trends and inform strategies for long term file health and growth. Prior to her current position, she was the Vice President of Communications for McPherson Associates, a consulting firm where she led the Public Television Online Fundraising Co-op and served as the Director of Individual Giving for WXPN, public radio from the University of Pennsylvania. She has co-authored several fundraising studies and coordinated group projects aimed at advancing fundraising techniques, particularly with regard to using new media applications. She is a graduate of Temple University with a BA in English.