Deb joined Blackbaud in 2014 and has an extensive background in fundraising and philanthropy, having worked in the field since 1995. In her current role, Deb uses Blackbaud Target Analytics® reports and interactive products to help clients across a variety of nonprofit sectors understand their trends and inform strategies for long-term file health and growth. Prior to her current position, she was the vice president of communications for McPherson Associates, a consulting firm where she led the Public Television Online Fundraising Co-Op. She also served as the director of individual giving for WXPN public radio from the University of Pennsylvania. She is a popular speaker at professional conferences and has led training groups including a class on fundraising at New York University. She has co-authored several fundraising studies and coordinated group projects aimed at advancing fundraising techniques, particularly with regard to using new media applications. She is a graduate of Temple University with a B.A. in English.