With more than two decades of experience in consumer marketing, executive leadership, and entrepreneurship, Andy has made a career out of the application of data to improve organization performance. Andy served in a variety of management roles, including vice president of marketing at Deluxe Corporation. Andy left Deluxe in 2001 to join Connie Cervilla in her consulting firm, Core Group. Through that work Andy was introduced to the fundraising practices and donor behavior for many of the nation’s great universities. In 2002, Andy started Reeher LLC to provide a shared management system that provides insight and frontline focus to improve management practices within university fundraising. Through the adoption of this cooperative approach, the Reeher Community has grown to over 100 higher education institutions. Andy now serves as the VP of Data and Analytics at Blackbaud.