Wes believes clarity is king. With it, organizations reach more customers, grow their sales, and align teams around the mission. He’s a writer, business owner, TEDx speaker, and former pastor. Wes and his StoryBrand Certified Agency, Wayfinder, has helped dozens of businesses, churches, and non-profits understand and implement the StoryBrand Framework. As a result, they get the clarity they need to grow. He lives with his wife, two young sons, and their overprotective dog in Suwanee, GA.