Cassie Bennett is a results-oriented direct marketing professional with over 18 years of experience in B2B marketing with a hyper-focus on marketing communication strategies and behavioral communication tactics. She thrives when combining the art of marketing with the science of behavioral data to develop communication plans that tell the right story to the right reader at the right time. After many years of using her marketing skills at for-profit organizations, Cassandra began searching for a way to utilize her skills in the non-profit community. With a deep desire to support nonprofit organizations and corporate giving programs, Cassandra enthusiastically joined YourCause, a Blackbaud company. Cassandra is active in the nonprofit community acting as the Vice President for the Little Elm Area Youth Sports Association which helps local children of all economic standing participate in sports and community events.