David S. Jones has built a twenty-seven-year career in higher education and served in advancement roles for the majority of that time. He presently leads a department at UGA including the unit areas of Annual & Special Giving and Advancement Services. A large and critical component of the overall Development operation, the department is a catalyst for both annual and major gift support bridging the flow between annual giving cycles, data analytics, alumni engagement, and the systems for marketing, prospect identification, and management.