Brenna specializes in SMART digital acquisition. Her background in cross-channel marketing and advocacy integration is extensive, and she’s passionate about UX; creating surround sound campaigns that maximize supporter engagement and organizational loyalty by integrating traditional direct marketing with innovative digital media.
Since joining CCAH 10 years ago, she’s mapped the digital strategy for awesome clients such as Mayo Clinic, Sierra Club, City of Hope, The Trust for Public Land, Greenpeace US, and others. She serves as the senior online advisor for our clients, focusing on the development of innovative and successful omnichannel campaigns by applying cutting-edge digital techniques to change clicks into offline actions. At previous firms, she worked in digital brand management and public relations, and on several successful PURL campaigns for fundraising, advocacy, and GOTV efforts.
She is equally at ease starting a digital and/or mobile program from scratch or taking one to the next level.