Case study with Central Park Conservancy – integrating Eloqua, Blackbaud Luminate® Online and Analytics Tracking
Date & Time
Wednesday, June 8, 2022, 1:20 PM - 1:50 PM

New York Central Park Conservancy wanted to implement tracking and integration between Google Analytics, Luminate Online and Eloqua for a full view of Constituent and Donor interaction. This allows them to track and gauge the value of campaigns as well as use a third party tool (Eloqua) for donor Welcome series messages.

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