Dr. Prashanth Southekal is the Managing Principal of DBP Institute, a data and analytics consulting, research, and education firm. He is a Consultant, Author, and Professor. He has consulted for over 75 organizations including P&G, GE, Shell, Apple, and SAP. Dr. Southekal is the author of two books - "Data for Business Performance" and "Analytics Best Practices" - and writes regularly on Data, Analytics, and Machine Learning in Forbes.com, FP&A Trends, and CFO. University. Apart from his consulting pursuits, he has trained over 3,000 professionals worldwide in Data and Analytics. Dr. Southekal is also an Adjunct Professor of Data and Analytics at IE Business School (Madrid, Spain) and CDO Magazine included him in the top 75 global academic data leaders of 2022. He holds a Ph.D. from ESC Lille (FR) and an MBA from Kellogg School of Management (U.S.). He lives in Calgary, Canada with his wife, two children, and a high-energy Goldendoodle dog. Outside work, he loves juggling and cricket.