Executive Director, Advancement Services – University of Manitoba
Alex is a 25-year veteran of private-sector innovation who made the jump into higher education just before the pandemic. Brought in to “make the place data-driven,” he quickly realized the real challenge wasn’t the tools—it was the culture. What followed was a five-year transformation of Advancement Services into a strategic, tech-forward engine that now influences operations across silos. Alex built a data warehouse, migrated systems to the cloud, redefined roles, and cultivated a student development pipeline—all while navigating deep resistance and retooling legacy mindsets. He now leads a team known for speed, precision, and impact—scaling innovation through execution.