Merchandise is more than swag—it’s one of the strongest signals of who your most devoted and engaged supporters really are. In this session, we’ll explore how merchandise engagement can reveal high‑value constituents and why this signal is especially powerful for nonprofits and schools.

Drawing on lessons from large‑scale merchandise programs and real‑world nonprofit use cases, we’ll show how integrating merchandise data with Raiser's Edge NXT® unlocks deeper insight into supporter behavior. You’ll see how our partnership with Blackbaud and a SKY API–powered integration can automatically surface highly engaged constituents—helping organizations better understand, recognize, and activate their most loyal supporters.