Social donation matching lets any individual, donor, or organization fund a match, directly and in real time, inside a nonprofit’s existing fundraising workflow. Unlike employer-based matching programs, it does not rely on donor employment, HR systems, or corporate benefit eligibility.

This interactive focus group will start with a 10-minute live demo showing how MatchNice integrates with Raiser’s Edge NXT® and Blackbaud Merchant Services to automate real-time social donation matching, without manual tracking or one-off campaign work.

The remainder of the session is an open, practitioner-led discussion where Blackbaud users will help shape:

• What’s working (and breaking) in real matching workflows today
• Where matching creates friction for fundraising teams
• Where matching could add the most value across the Blackbaud ecosystem (e.g., peer-to-peer, events, CSR)

This is not a sales session. It’s a working conversation for nonprofit leaders and admins who want to influence how donation matching evolves within Blackbaud's ecosystem.