This session explores how to extend Blackbaud Online Giving donation forms beyond a single use case, enabling flexible, campaign‑ready experiences without duplicating forms. You’ll see how URL passthrough and website components can work together to adapt donation forms for different audiences, entry points, and fundraising moments—while keeping your configuration simple and maintainable.

Using real‑world examples like giving days and targeted campaigns, we’ll walk through practical patterns for designing scalable, on‑brand donation experiences. The session also covers where these techniques reach their limits and when SKY Add‑ins become the right solution for more advanced customization.

You’ll leave with a clearer understanding of how to choose the right approach for each campaign and how to build donation experiences that are both flexible and future‑ready.