Schools using Blackbaud are sitting on rich, real-time data—grades, schedules, attendance, assignments, activities—but most of it only reaches parents through portals they rarely check and emails they skim. This session looks at the problem practically: what data matters most to parents, why current delivery methods fall short, and what it actually takes to close that gap—whether you're building custom integrations, websites, applications, or leveraging third-party tools. We'll walk through specific SKY API data points, the limitations you'll hit when trying to surface them effectively, and the patterns we developed to solve those problems while building a production platform on top of the API. You'll see real examples of how raw Blackbaud data becomes timely, contextual information that parents actually engage with. Key takeaways: - Which SKY API data points drive the highest parent engagement—and which ones are noise - The real limitations of the API when it comes to delivering data in real time, and practical workarounds - How to think about notification and communication strategy: urgency, context, and personalization using data you already have - A live look at how raw SKY API data transforms into parent-facing experiences