Corporate community investment too often plays off‑key, out of sync with ESG priorities, misaligned with community needs, and lacking shared benchmarks. Imagine Canada’s newly launched PRISM Practices provide a clear score to bring programs back in tune, turning giving and volunteering into strategic, measurable performance. 

In this session, you’ll hear the inside story of an 18‑month co‑creation journey that united nonprofit voices and corporate leaders to develop Canada’s first comprehensive framework for corporate community investment, plus what 12 pilot companies discovered as hidden gaps and unexpected opportunities. We’ll translate those findings into a practical “setlist” you can take back to your team, with ideas that fit our Summit’s focus on Interconnection and Impact tracks.