Two years ago, CASE acquired the Voluntary Support of Education (VSE) survey and launched a new division, AMAtlas, with a strategic focus to become the global resource for advancement metrics, benchmarks and analytics. Cara Giacomini, Chief Research and Data Officer, and Jenny Cooke Smith, Senior Strategic Consultant, will discuss some of the key initiatives of AMAtlas, such as establishing a universal framework for measuring engagement and launching a Global Core Metrics initiative, which takes a holistic approach to collecting measurements across philanthropy, alumni relations, and marketing/communications. Additionally, Cara and Jenny will share results from several timely studies conducted by CASE which examine institutional growth following the past recession and virtual engagement in the time of COVID.