Leveraging Social Media for Recruiting and Retention

Nearly 60% of the world's population uses social media daily, and knowing how to best connect with your unique target audience can be a challenge. Learn tips and tricks for creating successful social media campaigns, strategies for increasing followers AND engagement, and see examples of how Tabor Academy has used and advanced its social media strategies to support admissions goals, including a fully enrolled school before summer. Plus, get a peek at new initiatives they have in place to keep channels active year round, even in the summer.

Recruiting, Admissions, and Enrollment
Stacy Jagodowski Molly Rodenbush
Session Type
Target Audience
Learning outcome 1
Social media strategies for growing followers.
Learning outcome 2
Social media strategies for enhancing follower engagement.
Learning outcome 3
How to specifically target audiences of interest