Your school has no shortage of stories, but getting those stories into newsletters, onto the website and in front of your community can quickly become a copy-and-paste marathon. This session will show how Blackbaud's News Categories can help schools create content once and use it in multiple places.

We'll explore a practical workflow where departments such as academics, athletics, arts, and advancement create News storis that can be pulled into email newsletters, displayed on the school website, and shared through the community portal. Along the way, we'll discuss category planning, contributor expectations, editorial review, and ways to make News a shared communications tool instead of a one-office bottleneck.