For schools in competitive markets whose connection with current and prospective families went virtual, the stakes couldn’t be higher. At Dawson, the pandemic pushed our admissions, MarCom, and leadership teams to come together and engage key stakeholders--faculty, parents, and students--to create an engaging and interactive social media strategy that maximized the ROI of a Dawson education to current and prospective families. With one of the best admissions/re-enrollment seasons on record, we’ll show you how this “pandemic bandaid” became a successful strategy for building powerful community partnerships and leveraging social media tools to advance admissions/re-enrollment goals.