For 28 years Rob was a Principal at Turnaround Marketing Communications, a brand and marketing advisor to independent schools. At Turnaround we delivered results-driven, compelling strategies for branding, positioning for enrollment or campaign marketing, communications and website assessments, marketing plans, message testing, workshops on marketing, brand stewardship, and creative oversight. In 2014 Rob and his wife Liza created InspirED School Marketers, a community dedicated to anyone involved in marketing or communications at a school. InspirED is a place where school marketers can get inspiration, education and information to make their job easier.