The Houston Zoo is a nonprofit organization in Texas that receives over 2.5 million visitors a year. It has 2,000 annual donors, 10 gift officers, and 4 executive gift officers.
In this session, you'll hear how the Houston Zoo fundraising team implemented predictive modeling, wealth screening, and consulting services in Blackbaud Target Analytics with the goals of increasing annual fundraising revenue, reaching major gift campaign goals for zoo renovations, and improving gift officer productivity.
Intermediate: 1-3 years of experience with the topic/product: comfortable with basic functions; looking to dive deeper
Arts & Cultural Organizations, Companies, Education Institutions, Executive Leadership, Faith Communities, Foundations, Healthcare, Higher Education, K-12 Schools, Nonprofit Organizations
CEO/President, Database Admin/IS Professional, Development, Director of Development/Advancement, Director of Finance/CFO, Executive Director