A Forrester Report: How the Houston Zoo Increased ROI by 373% with Blackbaud Target Analytics
Date & Time
Tuesday, October 15, 2019, 2:45 PM - 3:30 PM
2:45 PM - 3:30 PM
Location Name
Governor's Ballroom C
The Houston Zoo is a nonprofit organization in Texas that receives over 2.5 million visitors a year. It has 2,000 annual donors, 10 gift officers, and 4 executive gift officers.

In this session, you'll hear how the Houston Zoo fundraising team implemented predictive modeling, wealth screening, and consulting services in Blackbaud Target Analytics with the goals of increasing annual fundraising revenue, reaching major gift campaign goals for zoo renovations, and improving gift officer productivity.
Job Role/Function
, Database Admin/IS, , , , Executive