Secret Shopper: Experiencing the New Online Donor Journey
Date & Time
Tuesday, October 15, 2019, 4:15 PM - 5:00 PM
4:15 PM - 5:00 PM
Tennessee Ballroom C
What does the new online journey look like at nonprofits who excel at securing a second donation within the first 60 days? After making a small donation at 14 nonprofits, we analyzed the new donor experience—including attempts to cultivate, thank, further convert, upgrade gift amount, upgrade to sustainer, and more!
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