Secret Shopper: Experiencing the New Online Donor Journey
What does the new online journey look like at some of today’s savviest nonprofits? After making a small donation at 10 nonprofits earlier this year, we analyzed the new donor experience—including attempts to cultivate, thank, further convert, upgrade gift amount, upgrade to sustainer, and more—across channels.
Arts & Cultural Organizations, Education Institutions, Faith Communities, Healthcare, Higher Education, K-12 Schools
Consultant, Development/Advancement Staff, Director of Development/Advancement, Director of Marketing, Executive Director, Grassroots & Advocacy, Marketing Staff
Fundraising & Relationship Management, Marketing & Engagement, Peer-to-Peer Fundraising