The Next Generation of Giving
We can’t ignore it: around the world, donor acquisition rates have fallen, and traditional channels alone just aren’t cutting it anymore. Fundraisers must adapt, or we might be in real trouble. In this presentation, we’ll explore groundbreaking data from the Next Generation of Giving report series, the Blackbaud Institute for Philanthropic Impact’s definitive study that reveals multichannel preferences and charitable habits of Generation Z, Millennials, Generation X, Baby Boomers, and Matures. This session will also include a special look at global data on givers from Canada. We’ll talk you through the new dos and don’ts of omnichannel and on-trend multigenerational fundraising.
Intermediate: 1-3 years of experience with the topic/product: comfortable with basic functions; looking to dive deeper
Arts & Cultural Organizations, Executive Leadership, Nonprofit Organizations
Board Member, CEO/President, Consultant, Development/Advancement Staff, Director of Development/Advancement, Director of Marketing, Executive Director, Marketing Staff
Sector Leadership & Trends