All sessions are scheduled in Eastern Time. If you join early, you will be taken to a Waiting Room page and you will be redirected to your live session two (2) minutes prior to the start time. Visit the Tech Tips page to learn about all the great technology we will use during the conference and how to prepare best. Most sessions will be delivered using Microsoft Teams. The recommended live user experience is joining via computer desktop and downloading the Microsoft Teams desktop app. Consultations and 1:1 meetings are delivered in the Swoogo web browser and available only on desktop.
Artificial intelligence (AI) continues to change our world in amazing ways, and its application in business operations and donor acquisition is unlimited. Machine learning offers a depth of understanding that allows us to make more informed decisions about the behavior and preferences of specific individuals, and to identify and strengthen relationships by delivering the right message to the right audience using the right channel. In this presentation, Othot cofounder and chief partnership officer, Andy Hannah, will share insights on how machine learning can promote personalization at scale to help you deliver on-point messaging that increases response rates and optimizes giving potential. Discussion will focus on identifying appropriate channels based on constituent preferences, life-time value, and ROI as it relates to donor pyramids, and will offer strategies for practical application